Playful Business: Innovation through playful approaches | Berlin Campus Charlottenburg

22/10/2024

In a world of work that is increasingly characterized by digitalization, automation and new technologies, agile and unconventional methods of collaboration are becoming more and more important. Playful Business is a spin-off of the Berlin University of the Arts at the Zukunftsort Campus Charlottenburg. The start-up was founded by Martin Wiens and Till Hasbach, and has been managed by Till Hasbach since 2021. With their unique “Moonshot:  the team supports companies with defining visionary goals and developing innovative solutions in a gamified format. The game promotes creative thinking, collaboration and provides a new innovation methodology, enabling companies to successfully implement ambitious projects.

Quelle: Playful Business

Why Moonshot was created

Moonshot was born out of the conviction that traditional approaches to solving problems are often not enough to meet the challenges of the modern world of work. Companies and teams are constantly facing new and often unexpected tasks that require quick but well-thought-out decisions. This is where Moonshot comes in. The game provides a platform for teams to develop innovative solutions in a way that is both motivating and fun.

Nora_Marleen_Illustrator and Game Master in the Moonshot team_Photo: Norman Posselt

Moonshot’s approach

Moonshot combines principles from game theory, design thinking and creative methods to create a dynamic and productive working environment. Participants are encouraged to think outside the box while also being given a structure that helps them transform their ideas into tangible, actionable strategies. In contrast to traditional meetings or workshops, Moonshot relies on the power of play to mobilize the creative energy of the participants.

Nora Marleen and Till Hasbach_Photo: Norman Posselt

Moonshot and the future of work

Moonshot shows what the world of work of the future could look like: flexible, creative and focused on collaboration. Through the game, teams learn how to tackle challenges in a playful way and achieve innovative results together – a skill that will be invaluable in tomorrow’s world of work.

Game situation 3 Reading in the clay set – collegial consultation as a creativity technique_photo: Norman Posselt

There’s now even a version for young people to promote future competencies, which is already being used in 500 schools in Germany to encourage creativity in students.

More about Moonshot: Moonshot – The Innovation Game