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Smart Talent Acquisition: Aivy Innovates Recruiting with Gamification App | Berlin SÜDWEST

19/8/2024

What will recruiting look like in the future? How can it be made sustainable, fair, and efficient? This is the question asked by the team at Aivy, a spin-off of Freie Universität at the Zukunftsorte Berlin SÜDWEST – and the answer is an innovative recruiting platform. In 2020, Florian Dyballa (business psychology), Alexandra Kammer (business administration and linguistics), Arbnor Raci (computer science), David Biller (media informatics), and Jasmine Aslan (psychology) formed a diverse founding team that focuses on interdisciplinary work. The startup combines expertise in psychology and technology. Their vision is a work environment that focuses on the people behind the CVs.

Smart talent acquisition - What will recruiting look like in the future? How can it be made sustainable, fair and efficient? The team at Aivy, a spin-off from Freie Universität at the Zukunftsort Berlin SÜDWEST, asked themselves this question and created an innovative recruiting platform in response.
Image: aivy

Playfully Discovering Strengths

Standardizing recruiting processes objectively without dehumanizing them is a challenge for many companies. Aivy’s compact game-based assessments, which are based on psychological aptitude diagnostics, help talented individuals playfully discover their individual strengths. At the same time, HR managers can quickly identify suitable applicants for an efficient, objective, and successful selection process. The tests are based on psychological science and contribute to a strong candidate experience thanks to their short duration (80% time saving).

At the same time, the increased objectivity creates social sustainability, which in turn enables companies to put together diverse teams to tackle the challenges of our time. Companies can use Aivy at different stages of the HR process.

The startup uses AI where it is ethically justifiable, relieves the burden on people and helps them to assess applicants objectively. For example, the results of the assessments are made more accessible by a chatbot.

The startup uses AI where it is ethically justifiable, relieves the burden on people and helps them to assess applicants objectively. For example, the results of the assessments are made more accessible by a chatbot.Image: aivy

The Mission: Focusing on Individual Strengths

Aivy stands for strengths-based recruiting. The approach is based on psychological aptitude diagnostics, developed along the DIN-33430, and aligned with the concept of “Person-Job Fit.” With Aivy, HR managers can see how well their applicants fit the respective position. This is the strongest scientific predictor for factors such as:

  • Job performance and satisfaction
  • Motivation
  • Retention
  • Well-being
  • At the same time, using fit as a selection criterion helps to reduce unconscious bias in recruiting. This is because, with Aivy, HR managers focus on the strengths, skills, and potential of their applicants, promoting diversity and equal opportunities in recruiting.

Empowering Talent

Aivy also focuses on the talent side to create equal opportunities in the work environment. Aivy’s game-based assessments invite users to reflect on themselves and guide them to their individual strength profiles through short challenges. After each challenge, the results are broken down understandably, and one’s own career DNA is decoded step by step. This helps users to become aware of their own strengths, which encourages them to consider suitable career prospects.

The startup was supported by several funding programs during its founding phase, including EXIST and K.I.E.Z.

More about Aivy: HR-Lösungen | Aivy

More about K.I.E.Z.: K.I.E.Z. — Artificial Intelligence Entrepreneurship Center (kiez.ai)